Do You have an app for that?
 In what seems a relatively short amount of time, thanks in part to the late Steve Jobs, touch-enabled interfaces are not only taking over the devices we use everyday, but are changing the way in which we interact with our world, and our customers. The deity complex trend is about offering your customers the ability to customize their experience with you. Including giving them options for how they wish to convey those choices to you in the first place.
Imagine this: your customers launch your app on their smartphone or tablet before they leave the office or their home. They peruse your menu, see what specials you're running, even get a sense of how busy your establishment is. They pre-order food and drinks from your menu, tell you how many are in their party and when they will be there. By the time they arrive, you have their table and beverages at the ready and the food already being prepared. When finished, they use the same app to pay the bill, including the gratuity, and just like that, they're free to go or stay and order more! Even smaller, local establishments are jumping on the bandwagon with their own apps. Today, offering an app to your customers is not only smart business, it's getting easier and less expensive as well. There are plenty of developers that specialize in Foodservice apps for operators large and small. Packages can start as low as 39.00 per month. Many offer 'out of the box' solutions built to tie into your existing POS or back-office system. So that not only does your app help to build customer loyalty through convenience and choice, it also helps to streamline your operation at the same time. |
