Go to the website that you want, for example www.manitowocice.com or m.manitowocice.com. Once the page has loaded, select either the plus symbol OR the box with arrow symbol (depending on your operating system), located next to the bookmarks icon on your tablet.
The other way to do it is from the drop down menu, select Add to Home Screen. In less than 5 seconds you will see the icon for that site. Simply type in the name of the brand in the field beside the icon and select Add. The icon will be added to your home screen. Once there, you can move the icon around to any home screen page